Article · Health news

Government says more than 10 million flu vaccinations delivered as winter campaign runs on social media

Health news Published · sources checked

The Department of Health and Social Care says more than 10 million flu vaccinations have been delivered in England, and a social media campaign now includes TikTok.

Key points

  • On 22 October 2026 the Department of Health and Social Care said more than 10 million flu vaccinations had been delivered since bookings opened in August.
  • The figure includes 2.7 million vaccinations in the week of the announcement.
  • The government's social media campaign runs on Facebook, Instagram, Snapchat and, for the first time, TikTok.

What was announced

The Department of Health and Social Care says more than 10 million flu vaccinations have been delivered in England since bookings first opened in August and vaccinations began in September. This includes 2.7 million vaccinations in that week. The government is running a social media campaign on Facebook, Instagram, Snapchat and, for the first time, TikTok. It is also promoting an NHS App feature that lets people check their eligibility and book a flu jab at a community pharmacy.

What it means

The release cites UKHSA modelling estimating flu vaccination prevented around 100,000 hospitalisations and 7,000 deaths in England last season.

More guides and news

Educational content. This article summarises public guidance and announcements in plain English for education. It is not medical advice and it cannot say what is right for you: speak to a clinician about your own health, call NHS 111 if you are unsure what to do and 999 in an emergency.